A Peculiar Person I Met

A peculiar person I met â€Å"Humble beginnings seldom pay†- When I was traveling to Mumbai from Vadodara by train during last summer vacation along with my parents, met one young man who was sitting opposite to my seat. He was looking good and obviously confident also. After passing few minutes he asked about me and thus started our interaction. He was none other than Mr. Sarath Babu, who is known as a â€Å"mealion†boy. As mentioned in starting, â€Å"Humble beginnings seldom pay†. But E Sarath Babu will not buy that. For this 28-year-old, rags-to-riches are not just another adage.It’s his very foundation of success. From a slum in Chennai to the top echelons of academia with an enrolment in chemical engineering at BITS Pilani and IIM-A, and now as the steward of his Food King Catering business, Sarath has come a long way. His humility perhaps made him reject several high-brow offers from MNCs after his MBA. That, in a way, was the genesis of Food King C atering—with paltry Rs 2,000 seed money. I was really impressed by his politeness; simplicity and clarity about his way carry forward in life.He told me that today, his food business spans six locations with a Rs. 9-crore turnover and have a plan to increase the same to Rs. 20-crore by end of the year. For Sarath, his mother, who once sold idlis on the pavements of Chennai and worked as an ayah, is a pillar of strength. â€Å"Her sacrifice eggs me on†, says Sarath. Apart from bringing up four children, Sarath’s mother worked as a cook for the mid-day meal scheme for 11 years and got paid just a rupee each day. He was really struggled during his study period and only source of income was his mother’s income.He was well aware that he should do very well in his studies and get sufficient income for him as well his family. He studied hard and completed his engineering and further MBA from IIM Ahmedabad. It was the real example of success which is over coming inadequate resources. I remember that often we used to misuse the facilities we are having and complain about silly things. We have good house to reside, good cloths to wear, bycicle to ply to school and tuition and pocket money whenever demanded. Still not satisfied!!.Now I am sure that how much high the level of struggle you have in life, your progress also will be very high in life, and the same will make a strong foundation of your future life and guide you towards positive growth. Mr. Sarat still remembering that as his mother’s income was insufficient, she mom sought refuge in the food business to supplement her meager income. As she rolled dough in the form of idlis, dosas, bhajjis and appams, it was Sarath’s job to sell them in the neighbourhood. â€Å"For kids living in a slum, idlis for breakfast is something very special,† says Sarath even to this day.A natural entrant to the food business with acquired acumen in childhood, Sarath has trained his sigh t higher. From the current 250 people, he’s aiming to recruit 2,000 people by next year, â€Å"and probably, 5,000 in the next two years†. This shows his vision, mission and planning accordingly. In everybody’s life all should have a clarity that what should do and where we will stand after certain period. That is first set your goal, plan accordingly and act immediate. This will surely ensure your success.Initially, his catering business, with two units in Ahmedabad, was Rs 2,000-per -day in the loss. â€Å"But I burnt the midnight oil literally to get a solution,† Sarath told me. It’s worth a mention here that Sarath spent most of his childhood in the dark, without electricity. He focused on volumes rather than simple servings, and started taking contracts from institutions and companies. Please remember that if you want to grow think big and do big. To bag an order, Sarath even slept on the platform of Mumbai’s railway station. â€Å"Tha t’s one of my finest nights I’ve ever had,† Sarath reminisces.Today, Food King is targeting 100 clients, including 50 top institutions and 50 corporates for the snacks business — South Indian, North Indian and Chinese food. Food business is not just about selling but also taking care of quality and the people associated with it, Sarath points out. He now envisions FoodKing’s Palace (food malls) across cities where all kinds of Indian food would be served at â€Å"economical rates†. And how does he manage his team? â€Å"I ask them to write their dreams on a piece of paper and advise them to think of developing themselves,† says Sarath.As mentioned before, think big, plan and act. You are the best judge of you, not any one else. Make clear strategy and homework before getting in to anything in life. The will boost your morale and confidence level. I was indeed impressing upon how he is taking advantage of reverse situations also. Is he really worried about inflation or price-rise in food products? When most of the restaurants have increased their prices, Sarath sees an opportunity to serve at a cheaper price. â€Å"Sourcing from one place makes a lot of difference.I will tap this opportunity,† says Sarath. Today, he drives a Chevrolet to take his mother for a ride to oversee his business units in Chennai. â€Å"Next, I want to build a house for my mother,† says Sarath. Remember- don’t panic on when adverse situations happens in life, treat it as an opportunity and learn to convert the same in to success. I still remember this peculiar person I met during my journey which has really improved my thought process and given me a clear cut clarity how to think, plan and act on the things we want to do in life.

Culinary art Essay

1. Executive Summary This report is a discussion about a bad review posted by John Trevallin on The Morning Post after his disastrous dinner at the Abbey Restaurant. John had some serious expectation from The Abbey as is considered a premier restaurant with great location and world renowned chef Marcus Vesty who owns the restaurant. This report consists of firstly the immediate stakeholders, who are answerable for the bad review, secondly analyzing the issues that led to the bad review, thirdly suggestions and recommendations on how to tackle the issue so as to live up to the expectations of the owners and saving the Radicor Hotel Darling Harbour as the owners are planning to divert its interest from one of the hotels in this chain. Later in the report discussions on how to live up to the expectations of the loyal guests as well as how to attract new customers after this bad review is considered and finding possible solution to maintain the glory of Radicor as well as The Abbey. 2. Introduction The Radicor Hotel Darling Harbour Sydney is a premier hotel in the heart of the city. Darling Harbor is one the most visited place in Sydney and is the key area of which has a convention center, an exhibition center and many other tourist attractions such as shops cafes. The major attractions for tourists are the Sydney Aquarium and the Chinese Garden. According to the video the total number of visitors in darling harbor last year was 27.9 million out of which 3.8 million visitors is on transit and the remaining 24.6 million are from interstate or overseas. The location of the Radicor hotel attracts both business travelers as well as tourists. Considering the number of visitors it is comprehensible that competition between hotels, cafes and restaurant would be very high. Hotels have to go beyond excellence to attract customers as in such a location with so varied visitors it is a challenge to meet the expectations of everyone and maintaining the customer service level. The Radicor Ho tel takes pride in providing quality and excellence to its guests and stakeholders. Marcus Vesty the world renowned chef runs the Abbey restaurant located on the ground floor of the Radicor Hotel and is considered the leading restaurant in Sydney providing a fusion of flavors from east and west. Marcus leases the restaurant from the Radicor Hotel on a profit share basis. There are a number of issues that the Radicor Hotel is facing and to top that up John’s shocking feedback about The Abbey is now really a knock on the door for them. To make things worse the parent company Simcom Group is certain about selling off one of the Radicor chain Hotels as a result of global financial crisis and Radicor Darling Harbour is on the list. 3. List of Stakeholders The stakeholders that are concerned with this case are Marcus Vesty – the executive chef and owner of Abbey restaurant, Mr Loyd Chan – major shareholder of the Simcom , John Trevallin – The morning post reviewer, Tom Mc Laren – General Manager Radicor Hotel Darling Harbour, the devoted customer’s of Radicor and Abbey restaurant as well as the restaurant team members both front of house and kitchen. 4. Analysis and Recommendation The key issues that need some highlight in this case can be categorized in terms of front of house and kitchen that are not living up to the expectation of customers and shareholders. Firstly we will discuss about the problems in the kitchen which lead to such a bad review. 4.1 Absence of Marcus: One of the major reasons to this is the absence of Marcus in his own restaurant. He being involved too much in doing TV shows, promoting his cookbook and other media appearances is undoubtedly affecting the quality of food served in the restaurant. Marcus coming to the restaurant once or twice fortnightly is not acceptable. Marcus needs to be more involved in the restaurant. He is required to sit with the General Manager, Maitre-d hotel, and sommelier to discuss about the issue and find effective ways to get the reputation of the hotel and the restaurant to its glory. He needs to have a through training session where he is required to clearly convey the target they desire to achieve. Being the executive chef he needs to motivate his employees by providing training, recognition, and bonus(Carroll, 2012). 4.2 Menu planning: Menu planning is a process of creating a menu that suits both management as well as customers taking into account all the characteristic of food service system. Menu in a restaurant for a guest is not just the list of available food but it’s an representation of the procedure and contributes to the overall dining experience by creating a mood and excitement about the experience(Gordon-Davis and Van Rensburg, 2004). The balance between all the food items on the menu is very important so that each course or dish suits the palate(Mc Vety et al., 2008). In the case study as highlighted by John that the some of the dishes were too fragrant and some have an odd after taste. This shows that the menu was not properly balanced and the composition of menu was not up to the mark. 4.3 Standards Recipe not followed: Though Marcus is a very renowned chef and is known for its amazing cooking there could be various other reasons why the food was not up to the mark such as it could be the chefs employed by Marcus that are not doing their job properly. Standard recipe for each dish not being followed by the chefs. So the chefs need to follow the standardrecipe and every time a particular dish comes should be the same. This leads us to the next problem which is lack of staff training. 4.4 Lack of training: It’s clear from the review that there is a lack of training in the kitchen. It’s surveyed that the most important issue the hospitality industry is facing is the training of staffs. Employee training is a vital necessity to generate quality experience for both staffs as well as guests as well trained employees are more likely to deliver high quality service(Kusluvan, 2003). As per the review the food provided was not up to the standards that should be in such a premier restaurant. Clearly the chefs at the Abbey need more training on how to follow the standard recipe and maintaining the consistency. This will eradicate the problem of food being not up to the mark and as a result avoid the negative reviews from guests about food. This will rather help for both the restaurant as well as Marcus to get back the reputation and glory back. Also catering to the guest requirement as much as possible can be taken into consideration to go that extra mile and meet the guest expectation. 4.5 Uniformity of staff: According to the video the front of house staff is employed by the Radicor Hotel except the chefs, sous chef, maitre-d hotel and sommelier which are employed by Marcus himself. This leads to deficiency of control of operational aspects such as training, staff selection, and lack of dedication among staff(Mull et al., 2009). Since Marcus does not have much authority to choose the front of house staff for his restaurant he cannot do much about training and selecting his employees. Since the front of house staff are a part of Radicor Hotel they lack dedication towards the restaurant and don’t take much effort in doing things right. 4.6 Lack of Menu Knowledge: The front of house staff according to the review has very less knowledge about the food. This again is a serious issue of lack of training and dedication of the staff. The knowledge about the menu is a ver y important aspect of a food and beverage staff as they are the ones who are actually dealing with guests and are in direct contact with them. It is expected from every food and beverage staff to know the menu and also about the food (Swanson and Toledo, 2008). The above issues may not be that big when we talk about restaurant failing as a whole but in terms of a fine dining restaurant with such a goodwill these things do matter a lot. As said earlier as well the expectations of guest become so high that it isdifficult to meet them unless each and every detail is looked after. This issue can be easily solved by training the staff; the best way to train the front of house staff about the menu is to have session with chefs. Conducting tasting sessions for staffs and asking them to comment is a very effective way of gaining knowledge about the food (Andrews, 1980). 4.7 Poor ambience of the restaurant: Though the restaurant is located in the famous hotel Radicor Darling Harbour which is in the heart of the city, the ambience inside the restaurant according to John is not like a fine dining restaurant should be. The reasons of this could be overbooking(Gagnon and Gagnon, 2011), location in terms of where the restaurant is in the hotel as well as its in the busiest area of Sydney. In a fine dining restaurant overbooking the location could lead to some very unhappy customers as they expect a quite place so that they can e njoy the experience of high quality service and food and can relax while dining. In fine dining restaurants only that number of booking should be taken which suits the ambience and may be the restaurant could be made partially soundproof so that outside noise does not bother the guests(Baraban and Durocher, 2010). Conclusion The Radicor Hotel Darling Harbour being a reputed hotel with a world class restaurant needs to focus on maintaining their reputation. It’s not only the restaurant that has received a bad review but the hotel as a whole has a lot of loopholes that needs some serious and immediate action so as to stay in the hunt in such a location. The review by John Trevallin is just a mere wake up call for the hotel and the restaurant as the customer satisfaction track record clearly states the failure to meet the targets and shows the downfall of the hotel. The General Manager of Radicor Tom Mc Laren and executive chef Marcus Vesty with the other managers of the hotel needs to start from the scratch and analyse each and every issue and take necessary steps in getting the lost glory back in track and ensuring Mr Lyod Chan that Radicor still has the potential to be the best in the market which as a result will save the hotel from getting sold off. References I. ANDREWS, S. 1980. Food and Beverage Service Manual, McGraw-Hill Education (India) Pvt Limited. II. BARABAN, R. S. & DUROCHER, J. F. 2010. Successful Restaurant Design, John Wiley & Sons. III. CARROLL, C. 2012. Leadership Lessons From a Chef: Finding Time to Be Great, Wiley. IV. GAGNON, R. & GAGNON, E. 2011. Appetite for Acquisition: The We Sell Restaurants Guide to Buying a Restaurant, Tate Pub & Enterprises Llc. V. GORDON-DAVIS, L. & VAN RENSBURG, L. 2004. The Hospitality Industry Handbook on Nutrition and Menu Planning, Juta. VI. KUSLUVAN, S. 2003. Managing Employee Attitudes and Behaviors in the Tourism and Hospitality Industry, Nova Science Publishers. VII. MCVETY, P. J., WARE, B. J. & WARE, C. L. 2008. Fundamentals of Menu Planning, Wiley. VIII. MULL, R. F., BEGGS, B. A. & RENNEISEN, M. 2009. Recreation Facility Management: Design, Development, Operations, and Utilization, Human Kinetics. IX. SWANSON, N. L. & TOLEDO, T. U. O. 2008. Knowledge and Beliefs of School District Superintendents and Food Service Managers in Michigan Toward Childhood Obesity and the Wellness Policy, The University of Toledo. | Assessment feedback | Assignment no. and Title Name: Rudranil Das ID: 110129132| Key components of this assignment| Performance on this component| Comment| | Excellent| Good| Fair| Poor| Very Poor| | Content: clear understanding of the topic and concepts; adequate coverage of the topic and relevance of the material; application of material| | | | | | | Research: evidence of adequate depth and breadth of research| | | | | | | Reasoning: a logical argument and discussionNote: In an academic essay you are expected to demonstrate to your reader that you have a position and perspective on the topic.| | | | | | | Presentation: Essay format and structure only, with Harvard (Author Date) style referencing and correct Reference List. (An additional Bibliography is not required but a Reference List is essential.)| | | | | | | Summary comment| The Graduate qualities being assessed by this assignment are indicated by an X:| | GQ1: operate effectively with and upon a body of knowledge| | GQ5: are committed to ethical action and social responsibility| | GQ2: are prepared for lifelong learning| | GQ6: communicate effectively| | GQ3: are effective problem solvers| | GQ7: demonstrate an international perspective| | GQ4:can work both autonomously and collaboratively| | | Assignment grade/mark|

Merger For Success In The US Airline Industry Research Paper

Merger For Success In The US Airline Industry - Research Paper Example Prior to regulation, there were no reports of airline bankruptcy. However, since deregulation in 1978, bankruptcy has become commonplace.    Between 1978 and 2001, nine major airlines inclusive of America West, Braniff, Continental, Eastern, Pan Am and TWA and more than 100 smaller carriers declared bankruptcy or liquidated its assets (Kaps, Hamilton & Bliss, 2012). The irony is that deregulation was thought to be appropriate on the basis that previous concerns about distorted competition and monopolies had been unfounded (Kaps et. al., 2012).   As Kaps et. al. (2012) explained, government officials believed that the dynamics of the market would facilitate operations â€Å"approaching pure market competition without governmental economic regulation† (p. 7).  Prior to regulation, there were no reports of airline bankruptcy. However, since deregulation in 1978, bankruptcy has become commonplace.    Between 1978 and 2001, nine major airlines inclusive of America West, Bra niff, Continental, Eastern, Pan Am and TWA and more than 100 smaller carriers declared bankruptcy or liquidated its assets (Kaps, Hamilton & Bliss, 2012). The irony is that deregulation was thought to be appropriate on the basis that previous concerns about distorted competition and monopolies had been unfounded.   As Kaps et. al. explained, government officials believed that the dynamics of the market would facilitate operations â€Å"approaching pure market competition without governmental economic regulation†.† (p. 7). The terror attacks of September 11, 2001 introduced greater difficulties for an already struggling airline industry (Wensveen, 2011). Losses to the US airline industry following the September 11, 2001 amounted to an estimated US$17.7 billion. However, it has been argued that the failures in the airline industry cannot be entirely attributable

Online Market for Wedding Registries in Travel and Honeymoon Bookings Essay

Online Market for Wedding Registries in Travel and Honeymoon Bookings - Essay Example In this way, the gift registry is updated accordingly so that other buyers are able to see and track the process of buying gifts. Indeed, online wedding registries have become part and parcel of modern day weddings since they greatly help in the avoidance of duplication of gifts or buying of unnecessary gifts for the bridal couple (Sweeney 55). Wedding registries are normally sent along with the wedding invitation letters. Indeed, the industry has become very competitive as new entrants are offering specialized services which include charity registry and honeymoon registry (Delaney 12). The industry has grown extensively in Europe and the United States due to the fact that most Europeans at some point in their lives will either work or study abroad. In this regard, several guests are normally expected in their weddings (2012). Several merchants have now specialized in travel and honeymoon bookings and are offering plenty of additional and support services in this respect. The industry is effectively growing courtesy of the fact the honeymoons and travels will normally exist in the lives of people (Cross 33). However, it is realized that some people are still not conversant with the idea of wedding registries (Melendez 78). This calls for much advertisement in order to acquaint people with all the information regarding this important industry. Brooks, Chad, and BusinessNewsDaily Contributor. " Web-Based Gift Registries Level the Retail Playing Field | BusinessNewsDaily.com ." Home | BusinessNewsDaily.com . N.p., n.d. Web. 24 May 2012. . "First and Largest Comprehensive Bridal Registry Study Released by The Knot Market Intelligence | EON: Enhanced Online News." Online Press Release Distribution | EON: Enhanced Online News. N.p., n.d. Web. 24 May 2012.

Thunderbird College on global mindset Assignment

Thunderbird College on global mindset - Assignment Example Naylor (1986), Thunderbird has a unique advantage over other institutions since it focuses on producing global business leaders who can successfully manage business organizations within the global market. In addition, Lovett (1971) states that the corporate solutions and professional development opportunities that the college offers aim at facilitating the organizations and individuals with basic skill sets to thrive in the global business market. In reference to the writings by Deresky (2010), Thunderbird’s first position in the international business education sector is because of its focus on a niche that not many learning institutions have exploited, thus, enabling Thunderbird to gain a competitive advantage within the industry. Through the global mindset, Thunderbird graduates learn about business management from the global perspective and this involves learning on how to work and manage a multicultural or multinational organizations. Secondly, graduates as well as organizations learn about international accounting standards and business ethics that applicable in the international business arena. According to Hill (2010), the graduates of Thunderbird have competitive advantage in the labour market since they have skills and competency to work anywhere in the world and in all multicultural

Halophytes in deforestation and reforestation Essay

Halophytes in deforestation and reforestation - Essay Example Tremendous increase in world population, at one hand, limits the available cultivable farmlands for crop production while demands increase in crop production simultaneously (Koyro et al., 2011). An estimated increase of about 50% in global food production is estimated to be required by the year 2050 (Flowers, 2004). Forests that were depleted for purpose of agricultural land extension in past years, are now been exploited for urbanization and industrialization as the soil of those lands has been degraded, illustrates various soil problems and hence, led to reduction in availability of cultivable farmlands (Geist & Lambin, 2002). Increase in agriculture by expanding land for crops production in order to secure food for every individual is becoming difficult; for this reason the recent tendency has been to increase the per unit area production of crops which in technical terms is referred to as intensification of agriculture (Binswanger & Ruttan, 1978). This prospect can only be explor ed if the amount of nutrients that are available in the soil are sufficient to nourish and raise crops in repeated cycles (Lele & Stone, 1989). However, in present scenario, environmental degradation has emerged as one of the undesirable and prominent effects due to such rapid and frequent crop plantation and association of new cultigens and pesticides (Turner et al., 1993). In current situation, even after advancement of current technologies enabling researchers to supress all these environment problems, increase in crop yield is not as much sufficient as it should be to fulfill raising needs of food supply (Berry, 1984; 1993). Furthermore, soil salinity is one of the major environmental stresses intruding severe limitations on plant yeild and quality in various parts of the world (Flower & Colmer, 2008). Youssef (2009) has reported that nearly 20-50% of world’s irrigable land area is affected due to salinity. In the view of Koyro et al., (2008) nearly 7% of world’s t otal land area demonstrates salinity induced damage. The top most soil layer of forest floor is moist due to dense forest canopy that covers the soil surface and prevents access of the sunlight to the deeper layers of soil. This converts into dry soil due to high concentrations of salt as a result of deforestation where high evaporation rates are recorded as temperature of forest soil increases due to removal of forest canopy.

HUM WK7 CHECKPOINT Essay Example | Topics and Well Written Essays - 500 words

HUM WK7 CHECKPOINT - Essay Example Judaism is traditional in nature and holds on religious, ethical and the social laws articulated in torah, writings and prophets. Judaism comprises of orthodox, the conservative, reformist, and the reconstructionist who differ in liberality from traditional beliefs (Azmah, 2004) Judaism emphasizes practice more than the belief. Their worship is in synagogues that replaced the second temple in 70 C.E. after its destruction.Judaism focuses on rituals performed in synagogues. Rituals like praying occur daily while others occur weekly. Repetition of the rituals brings them closer to God (Azmah, 2004). Central practices involve gathering in churches for worship. Rituals and practices among Christians depend on the denomination. Worship services are on Sundays where Christians pray, sing and preach (Azmah, 2004). Rituals and practices among the Muslims are few but darned crucial. They believe in five Islamic pillars of confession, the ritual prayer, the alms tax, pilgrimage to Mecca and law of fasting during Ramadan. Other practices include mystical Sufism rituals and the Shiite practices (Azmah, 2004). Some of their ethic and morality include belief in god, prohibition from improper worship, murder, oaths, theft, adultery, false witness and coveting, respect to Sabbath, parents and teachers (Azmah, 2004). In Islam, ethical requirements and their morality discourages interest on loans and lending people money with the intention of financial gains. Islamic morals also teach adherence to the teachings of Prophet Muhammad (Azmah,

The impact of out of stock in convenience sector( retail) Literature review

The impact of out of stock in convenience sector( retail) - Literature review Example They can be categorized as discount store, super market, convenience store, hyper market or departmental store. In the literature based on supply chains and logistics, when a customer is unable to find an item of his choice the retail store is considered to be out of stock. Actually, it is not difficult to say â€Å"out of stock†, but like many other issues taken under research; this issue has its own implications which can only be clarified through research (Charlton and Ehrenberg 1976). â€Å"Out of stock can be classified into two types: item and brand† (Fitzsimons 2000). Firstly, a stock keeping unit (SKU) of a particular brand may be out of stock and secondly all options of a particular brand in a single product can be out of stock. Out of Stock (OOS) has been defined differently by different researchers. Gruen and Corsten (2002) define OOS as â€Å"the percentage of SKUs that are OOS on the retail store shelf at a particular moment in time†. This means that the customer perceives that the item he wants will be available but it is not. Alternatively, from a consumer point of view, OOS is â€Å"the number of times a customer looks for the SKU and does not find it† (Corsten and Gruen 2003). ... First, retailers are battled with more charges in providing string of connections, due to high inventory, procurement, management, and warehouse costs. Second, it furthermore raises the likelihood that out-of-stocks (OOS) may happen, which may lead to clientele displeasure and shop disloyalty. As retailers strive to contend with discounters on service, OOS can harshly jeopardize their comparable place in the buyers’ mind. According to Campo et al. (2000), out of supply position not only decreases revenue but furthermore decrease of clients as well. In 20% situations shop swapping is due to out of supply situations. Presently, there have been a vast number of studies carried out by Emmelhainz et al. (1991), Verbeke et al. (1998), Campo et al. (2000), Gruen et al. (2002), Corsten and Gruen (2003) and Sloot et al. (2005). They were responsible for formation of factors which encourage buyer reactions, such as the category of inventory, the extent of brand devotion, type of consume r and the urgency of the requirement for the item. So all of these investigations were rather associated to assess buyer answer as an outcome of OOS position at retail- OOS position is too exorbitant for retailers, as it can originate a decrease in revenue; the study performed in 1968 for Progressive Grocer assessed more than eleven percent decrease in sales. Emmelhainz et al (1991) study outcomes display, for example, that a stock-out can make a constructor misplace more than fifty percent of his clients to competitors, alternatively retailers countenance the decrease of up to fourteen percent of the purchasers of the missing product. This income decrease does not only owe to lost sales all the way through the OOS experience, but can

Outline what is meant by Localisation of function in the brain. Are Essay

Outline what is meant by Localisation of function in the brain. Are all psychological processes localised - Essay Example Paul Broca, a French doctor is probably one of the fundamental key players in the discovery of the localization of functions in the brain (Glassman 45). Working at an insane asylum at Bicetre in 1861, Broca met a patient who was not able to speak coherently after a head trauma that later led him to conduct an autopsy on the man’s brain and successfully demonstrated that what the man suffered from was due to some damage on a specific part of his brain (Glassman 45, Santrock 48, Serendip). From this point, further studies were conducted and until today, are progressing not only to satisfy the curiosity in man but most importantly, to help cure patients suffering from brain malfunctions. Considering divisions in the brain, early anatomists assumed that specific parts of the brain perform specific functions (Glassman 50) and true enough, recent studies established such assumptions. Among the famous contributors to the study of the functions of the brain is a German physician named Franz Joseph Gall who theorized that the bumps and depressions in the skull had something to do with personality and intelligence (Santrock 48, Serendip, Sabatini). ... Divided into two hemispheres, the right hemisphere of the cortex was found to be responsible to the control of the left side of the body while the left hemisphere controls its opposite (Glassman 50, Feldman 79, Santrock 100). Plotnik (p. 74, 2005) and Feldman (82, 2008) describe the cortex as a thin layer of cells covering the forebrain which amazingly, still is divided into four lobes having more specific functions. He further discusses the frontal lobe as responsible for the accomplishment of the use of voluntary muscles, translating and executing emotions, behaving in an accepted manner, controlling actions and character and being attentive (p. 75). This, he said was proven by a case involving Phineas Gage, a foreman in Vermont in 1848 who met an accident at work, surviving from a 3.5 feet long, 1.25 inches thick and 13 pound-rod that crossed his head entering his frontal lobe and crashing his eye. After the surgery, the foreman exhibited drastic changes in his personality from be ing friendly to impatient. His decision making was also affected leading him to making promises he was not able to keep (Plotnik 75). This event is just one of the many cases that has furthered and established the assumption of being attentive and the acquisition of social rules and moral behaviors (Plotnik 76) which is very essential to a psychologist’s understanding and managing of patients. Other important parts of the brain that need to be magnified in the field of psychology are the hypothalamus and amygdala. The hypothalamus is formed by groups of neuron cell bodies that affect a person’s sexual behavior, temperature regulation, sleeping, eating, drinking, aggression and the expression of emotion (Passer & Smith 99).

Gillian Clarke Essay Example for Free

Gillian Clarke Essay Before even reading â€Å"Miracle on St David’s Day†, I knew that something very special was going to happen from the word in the title â€Å"Miracle†. Clarke’s use of this word suggests that an amazing event is going to occur and that the poem is therefore going to be emotional and poignant. Gillian Clarke uses the first verse of the poem to create a pastoral idyll due to the use of personification-â€Å"An afternoon yellow and open mouthed with daffodils†. This conjures a happy and warm image of daffodils with their trumpets open wide, laughing in the sunlight, and it successfully personifies the flowers. Clarke also places people in the description to make it seem even more vivid in our minds-â€Å"the rumps of gardeners between nursery shrubs†. The line, â€Å"country house, guests strolling† pulls together a vivid image of a beautiful, opening scene in the reader’s mind. Clarke also introduces the importance of nature right at the beginning of the poem in this first verse. lAt the start of the second verse, Clarke dramatically dispels the pastoral idyllic that she created in the first verse. â€Å"I am reading poetry to the insane† is a blunt line, completely in contrast to the last verse as it is so insensitive. As readers, we instantly realise the harsh reality of the situation that she is in fact in a mental institution. Clarke’s dispelling of the original image is effective because it catches the reader’s attention immediately as it is a completely unexpected twist. It also makes the poem poignant because it makes the reader’s realise that there is never a perfect place and that there is always suffering around. Clarke goes on in this verse to describe some of the patients around her and the length of their mental disorders-â€Å"An old woman interrupting offers as many buckets of coal as I need. Clarke describes the poignant image of a schizophrenic, beautiful boy absorbed in her poetry making us realise that her poetry may be powerful for these people. After verse two, Clarke introduces verse three by stating â€Å"on a good day, they tell me later† to show how the split between a verse is a like the dramatic split personality of a schizophrenic. In verse three, Clarke goes into more detail about her moving surroundings to build up a vivid idea of the situation in the reader’s mind. She describes ow the sun causes shadows of window bars into the room and how a woman is sitting in these shadows as if she is in a cage. â€Å"In a cage of first March sun a woman sits†. Clarke repeats the word not, â€Å"not listening, not seeing, not feeling† to result in the woman appearing to be trapped inside herself and entirely vacant. Finally in this verse, Clarke writes, â€Å"a big, big mild, man is tenderly led to his chair†. The use of the adverb â€Å"tenderly† makes us understand just how much care and attention these people need. Clarke continues with the poem’s tone of compassion in verse four, by the slow reading caused by several instances of pauses in the line due to commas such as hands on his knees, he rocks . â€Å"I read to the big, dumb, labouring man as he rocks† also brings about the sad sense that although this man seems self-sufficient and big on the exterior he is mild and insecure on the inside and in the mind. Finally Clarke uses an oxymoron, â€Å"I read to their presences, absences† to show how although they are physically in the room, some of their minds aren’t really there at all. In verse five, Clarke’s writing makes everything suddenly change. The slow and thoughtful pace of the poem ends dramatically in a similar way that Clarke destroyed the pastoral idyllic after the first verse. Gillian Clarke’s use of alliteration also strongly suggests that something special is about to happen, â€Å"He is suddenly standing silently, huge and mild but I feel afraid. † Clarke then cleverly uses two similes to portray the moment before the man speaks, â€Å"Like slow movement of spring water or the first bird of the year in the breaking darkness†. These similes are closely linked to new life spring which is convenient because the poem is set on the first day of spring. We also grasp from Clarke’s use of similes that the man is going to do something new. This is a significant and poignant moment in the poem because the man is so well-built and huge yet what he is about to do is something really big and special for everybody in the room and the reader, â€Å"the labourer’s voice recites ‘The Daffodils’† The reaction to this man’s speech is shock and no one is able to speak. The nurses are speechless and prepared for violence from the man but even they freeze. The patients, some of which are seriously mentally ill also suddenly listen, â€Å"the patients seem to listen†. It is effective and poignant, how Gillian Clarke then personifies the daffodils to match the characters and mood of the room. She expresses that even nature outside can react at this incredible moment. The hyperbole that she uses, a thousand, ten thousand is an excerpt from the Wordsworth poem that the man is reciting. Clarke successfully employs this hyperbole to exaggerate the number of daffodils who stop to observe to the man breaking free of speech and his life. I think that the seventh stanza is the most heart-breaking stanza, especially Since the dumbness of misery fell; because that implies that the man was once a happy child and only stopped talking and became miserable when something tore his life apart. This is poignant because it makes us imagine tragic events that could have stopped this man from speaking and that it really shows the power and impact that poetry can have. I think the daffodils are flame is a very effective and clever way of Clarke to finish the poem because it is ending with the daffodils where it first started. The way that nature outside corresponds to the event in the room is truly miraculous. In verse six Clarke personifies the daffodils as â€Å"still as wax† whilst the man is reciting and the daffodils are then â€Å"flame† in the last verse during the man’s applaud (we can see a fiery theme). The poem is so poignant because of the way Clarke creates successful images and personification so that we can feel we are in the room at the time of the miracle. The pathetic fallacy at the end leaves reader’s reflective and astounded by the description in poetry of such an amazing account.

Development of Diabetes Register

Development of Diabetes Register The national DEMS aims to support diabetic health professionals in providing real-time information when and where it is required. Electronic medical records (EMRs) are an important means of enhancing patient wellbeing through inaccuracy reduction and to enhance clinical care quality (Lester, Zai et al. 2008). EMRs have previously been effective in refining diabetes management and enhancing organizing of care among multi disciplinary teams (Lester, Zai et al. 2008). Accomplishing interoperability between EHRs and registries will be progressively more vital as the utilisation of registries and EHRs develops considerably (Gliklich and Dreyner 2010). The typical viewpoint regarding establishing a diabetes register is by assembling electronic patient files held by GPs medical centre’s of diabetic patients (Morris, Boyle et al. 1997). Another alternative is to gather patient records electronically from multi sources to a central source in order to achieve a more comprehensive register (Morris, Boyle et al. 1997). When setting up a diabetes register it should be carried out according to NICE guidelines which include: â€Å"Patients demographics adjustable risk factors medicine prescribed Attendance at practice or diabetes outpatient clinic† (OKelly, Foy et al. 2008). The set of accessible data sources is the most important factor in determining the capabilities of disease surveillance system. The purposed Irish diabetes register will utilise information from PCRS and NCSS data sources. PCRS contains information regarding prescribed drugs and medicines typically taken by diabetics such as statins (cholesterol lowering medications) this information is gotten from the General Medical Services Scheme. T2D patients can be identified by their need to use oral diabetes prescriptions such as oral anti-hyperglcaemic which can be taken on their own or with insulin (OShea, Teeling et al. 2013). The scheme affords entitled persons access to free health care as well as prescription medication (OShea, Teeling et al. 2013). The PCRS gathers the information on â€Å"dispensed prescribed medication† a monthly basis from the scheme, these medications† are coded using the WHO Anatomical Therapeutic Chemical (ATC) classification system† (OShea, Te eling et al. 2013). As well as checking these data sources, hospital diabetic clinics might contain patients not already on the national register. â€Å"Patients with medication treating T2D can be identified using the prescription of oral anti-hyperglycaemic agents alone or in combination with insulin as a proxy for disease diagnosis†. Diabetes register aids the identification and tracking of clinical outcome (Lester, Zai et al. 2008). The registry can be kept up-to-date in an automatic manner when run against laboratory results and GP practice EMR (Lester, Zai et al. 2008). The registry needs to up-to-date and not to contain stagnat data. Initially is it perceived that there will be two data sources: NCCS and PCRS. Hospital diabetes clinics – extracted to register Regarding the laboratory system, patient whose records contained information regarding glycated haemogloblin, plasma glucose, urinary microalbumin and serum creatinine were considered to be diabetes as well as oral glucose tolerance test confirming the diagnosis of diabetes or outpatient plasma glucose concentration of greater than 11.1 mmol/l (Morris, Boyle et al. 1997). All laboratory results applicable to diabetes care are available electronically; patients could be identified and included in the register. Registries typically gather information from various data sources, this is typically done by collecting information from various sources and linking the information across data sources, either with identifiers intended for linking or by recorded attributes of the patients to whom the information match up to (Gliklich and NA 2010). Most general method for record linkage typically depends on the presence of unique identifiers (Gliklich and Dreyner 2010). Once verified that the information is correct, it will be necessary to verify that the data can be uploaded correctly onto the Diabetes register. Look at hipe extract as an example Gathering of data from an assortment of data sources capitalizes on the available data on each diabetic patient and ensures comprehensiveness. The National Cancer Screening programme/ schemes provide data on . Data includes demographics, history of, treatment. This data is stored electronically on NCCS database whish a password protected designed database. The hospital system has a record of patients registered Duplicate patients records are avoided by the use of an report based on similar surnames, forenames and hospital numbers. Data of birth comparison. As data is collected from a number of sources it necessary to remove duplicate records. â€Å"Currently there is no unique number assigned to individuals accessing health and social care in Ireland which would enable the accurate identification of individuals†. â€Å"Therefore cases are cross-matched from the different data sources. A range of variables, including names, gender, county of residence, data of birth are used to match the data†. [dissertation Benefits realization information technology in a national surveillance system, Patient demographics download All systems to remain in sync. A patient enters a hospital is registered on the PIMS and that information is then sent to laboratory system. Healthlink server , the vendor provides the code handles how the file gets sent from nimis software suite The laboratory system requires an interface to PAS system to enable demographics and clinical information for common patients to be shared between the two systems. HL7 interface facilitates the transfer of demographic information between the PAS and laboratory systems. Information from PAS is extracted and formatted using iSoft Integration Engine. The laboratory system will communicate with the Integration Engine using HL7 messaging over TCP/IP sockets Patient information is entered or modified in PAS. The resultant transaction is recorded in PAS audit service. The audit service is continually monitored by iSoft Integration Engine which is configured to look for relevant transactions. For each transaction, the associated information is extracted from PAS and formed into the appropriate HL7 message for immediate onward transmission to laboratory system. The laboratory interface continually listens for HL7 messages from PAS. When a message is received it is analysed to check its purpose and check that the information is correct. If the patient number referenced in the message is unknown to laboratory system then the patient will be registered otherwise the patient details will be updated based on the contents of the message. Systolic blood pressure Diastolic blood pressure HbA1c Creatinine Microalbumin Patients attending Hospital diabetes clinics, Graphically representation on the main screen. Health care professionals perceive that there is not enough time in the day to carry out their workload. There needs to be effort made to ensure quick data review and efficient action (Lester, Zai et al. 2008). A graph will be generated to display on screen to demonstrate changes in weight and blood pressure to emphasize the importance of the data. The report function enables automatic printout of letters to GPs, episode details and annual review for filing in the patients case notes, referral letters to other specialities. Auditing All transactions within the system will be audited. This means that transactions will be recorded with a snapshot of the data and the user performing the action. The system needs an audit function to facilitate audit. Validation Data entry validation are used to minimize the risk of errors; duplication entries. Performance The system will be utilised on the National Health Network which will facilitate reliable and robust network on which the system to work on.

Another Friday Night at the Military School :: Personal Narrative, Autobiographical Essay

5:00. Another Friday night rolled around. I lay on my bed daydreaming. At fifteen, I left home to become a boarder at the military school, a private school far, far away from home. Since then, every Friday night had become a blurred feeling of boredom coupled with the same repeating people and places. Every time I looked for an answer to excitement, or simple entertainment, I hit a wall of restrictions. Due to these very annoying rules, I had no car or place to go. I lived in room 208 of a three-story dorm with a roommate who was not only thought insane, but also had even less of a social life than I did. My dorm held the image of a swinging tower of terror. Sophomores and new students filled up the first floor. They lived innocently compared to the rest of the dorm. They consistently stayed almost completely shut off from any kind of disobedience or adventure. My best friend Kyle's room unfortunately lay on the first floor. Second floor lived a little bit more dangerously. We learne d a few tricks to stay up late and pushed the rules a little harder than first. But neither first nor second floors touched the craziness contained in the third floor hall. They lived on the edge of the blade. Almost the entire hall consisted of seniors who had more guts then a Bruce Willis movie. I didn't dare venture onto the third floor, not because I felt afraid; I felt more curious than afraid. Being an insecure sophomore, I didn't know the first thing to say to the zoo full of seniors. This Friday began to bring back all the depressing feelings of past nights spent at the mall for 4 hours, or wandering the lonely streets of Chattanooga. "So what do you want to do tonight anyways?" I said with a sigh. "Same old, same old, I mean its not like we have much of a choice! Bus only goes to two places; the mall or downtown," Kyle exclaimed with a laugh. "Well, we better go check-in either way," I shrugged. 6:00. I stumbled down the hill to check-in with my dorm head, who waited suspiciously inside the dinning hall. I made my way through all the assorted trays, scooting chairs, and scrambling students. I finally arrived at my dorm head. He moved his eyes around more than his head to see me. Another Friday Night at the Military School :: Personal Narrative, Autobiographical Essay 5:00. Another Friday night rolled around. I lay on my bed daydreaming. At fifteen, I left home to become a boarder at the military school, a private school far, far away from home. Since then, every Friday night had become a blurred feeling of boredom coupled with the same repeating people and places. Every time I looked for an answer to excitement, or simple entertainment, I hit a wall of restrictions. Due to these very annoying rules, I had no car or place to go. I lived in room 208 of a three-story dorm with a roommate who was not only thought insane, but also had even less of a social life than I did. My dorm held the image of a swinging tower of terror. Sophomores and new students filled up the first floor. They lived innocently compared to the rest of the dorm. They consistently stayed almost completely shut off from any kind of disobedience or adventure. My best friend Kyle's room unfortunately lay on the first floor. Second floor lived a little bit more dangerously. We learne d a few tricks to stay up late and pushed the rules a little harder than first. But neither first nor second floors touched the craziness contained in the third floor hall. They lived on the edge of the blade. Almost the entire hall consisted of seniors who had more guts then a Bruce Willis movie. I didn't dare venture onto the third floor, not because I felt afraid; I felt more curious than afraid. Being an insecure sophomore, I didn't know the first thing to say to the zoo full of seniors. This Friday began to bring back all the depressing feelings of past nights spent at the mall for 4 hours, or wandering the lonely streets of Chattanooga. "So what do you want to do tonight anyways?" I said with a sigh. "Same old, same old, I mean its not like we have much of a choice! Bus only goes to two places; the mall or downtown," Kyle exclaimed with a laugh. "Well, we better go check-in either way," I shrugged. 6:00. I stumbled down the hill to check-in with my dorm head, who waited suspiciously inside the dinning hall. I made my way through all the assorted trays, scooting chairs, and scrambling students. I finally arrived at my dorm head. He moved his eyes around more than his head to see me.

Roman Architecture :: essays research papers

The Romans gained much of their engineering skill from the Etruscans and drew on Etruscan and Asian models for the semicircular arch. From them, the Romans learned the use of the keystone arch, which enabled them to build extremely strong and durable structures. Many of these engineering and architectural projects are still standing. Some are still in use after two thousand years like this bridge in Spain. Early Roman architects were influenced by Greek post-and-lintel construction. But the Greek design was limited in its capabilities to span large distances and being able to bear heavy loads while not falling down of its own weight. Post and lintel construction comprises a flat piece of stone bridging a space between two upright supports. Post and lintel supports have a flaw. When a heavy weight is placed on the middle of the span too much stress may be put on the stone and it can break in the middle. The Romans solved this problem by using a type of construction called voussoir arch with keystone. The engineering principle of the arch is quite simple. The circle is the strongest structural shape. The arch is just half of this perfect form. To create a voussoir arch, tapered stone blocks were cut then arranged like the diagram at the right. It was then stood up on its ends. The ends rested on piers made of stone blocks or bricks mortared together with pozzolana cement in the typical Roman arch bridge. The cement was named after a local mountain that the ingredients of the cement came from. The weight of the stone and concrete of the bridge itself compressed the tapered stones together, making the arch an extremely strong structure. During construction, the voussoir's were supported by a temporary wooden frame until the keystone was inserted. The Roman invention of the arch allowed architects to build larger structures than ever before. The extension of the arch idea lead to the development of domes, alcoves, and soffits. The arches and its derivatives were also employed in Triumphal Arches, aqueducts, bridges, houses, theaters, exedra, nynpheum, basilicas, thermal baths and temples.

Teaching and Education Philosophy :: Teaching Education Philosophy

Teaching and Education Philosophy My philosophy is that an educator is the most valuable resource our country has. Of all the jobs or careers in this world none of them would be possible without teachers. There are two main points to my philosophy, why teachers are important and who teachers are. Hopefully reading my philosophy will give you a better understanding of the importance of educators in this world. Teachers are very important in our society because we need them to provide our youth with the knowledge and social experiences they will need to improve their future and the future of the entire planet. As a teacher I hope to be able influence many lives and help students understand what education can do for them and their future. I can recall only one teacher from high school who actually talked about college and what we would need to do to be better prepared for college. Dr. Lawrence was my eleventh grade chemistry teacher. He had been a college professor at George Mason University for around 30 years before he decided to teach at my school. He brought a college like atmosphere into our classroom, which helped us, prepare for the way things would be in college. This is just a small example of what teachers are for, to educate students on more than just books or academics but on life. Teachers are more than just people who relay information about a certain subject . Who teachers are, they are anyone and everyone. Teachers are grandmothers, fathers, brothers, and sisters. For anything to be learned it must be taught. I remember many times my mom and dad sitting me down to talk about some situations that might come about and telling me ways to deal with them. Classroom teachers especially in the early years are the people that those students will see most throughout the course of the day and will learn

Business Model and Strategic Plan Essay

INTRODUCTION Why do businesses need innovation is simple, the world is changing at a rapid speed and no one can predict what is coming in the future. Organizations are facing many new types of vulnerabilities everyday. Innovation helps to determinate the strategic management within an organization and prepares organizations for the unforeseeable change and to make the change. Although very organization have different priorities, or balance the unique issues of their own, ignoring the innovation, or implementing the strategic plan inefficiently can bring risks of losing key employees, inefficiency of the operation, and lose competitive advantages to the competitors. This paper will create a new division for Starbucks Coffee Co. Using this division as an example to explain the importance of the innovation in company’s vision, mission, and values, and how it related to strategic management. THE NEW BUSINESS MODEL Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Today, with more than 21,000 stores in 65 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, the company strives to bring both their heritage and an exceptional experience to life. (Starbucks.com) Since the first Starbucks opened in 1971, the company has a goal to share great coffee with friends and help make the world a little better place. (Starbucks.com) To better server Starbucks Coffee’s customers, and provide quick and easy coffee for the people who have to fight the morning or anytime traffic, Starbucks coffee co. has purposed a new business model of Self Severed Coffee Machine. This new Machine will be located outside of Starbucks stores, shopping centers, and large office buildings to better server the consumers who does not have time to wait in line and get their favorite cup of coffee. COMPETITIVE ADVANTAGES In this tough economic climate, Starbucks needs to compete smart, this means to stay a step head on ensuring the best response to customers’ need and demand. It is often to see a line of customers either inside the store or in the drive through. While we appreciate the their patience to wait in line, we also share their frustration. It is our intention to ensure everyone loves his or her coffee. While we are proud that every cup is made to earn our customers’ satisfaction, we are also spending a considerable amount of time on making them. The Self Served Starbucks machine has an ability of produce majority flavors of the coffee, which our customer likes. Simply pay the cash, wipe the credit card, or scan the mobile Starbucks App on your smartphone, the machine will make a fresh brew cup of coffee in just 45 seconds. With this machine outside of store or mall, our customer can save time on waiting in line. Even more convenient, the machines outside of the office building not only can save our customer a trip to the coffee shop in the morning, also be able to enjoy a hot fresh coffee when they sat down by their desk. This new machine can ensure the competitive advantage by its product differentiation, more focused group on customer service, and operational efficiency. MISSION VISION AND VALUE Starbucks’ mission is a reason for the company’s existence. With the unique style of combining both, our vision and mission statement is â€Å"to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.† (Starbucks.com) To align with this mission statement, our new division’s mission statement is to † bring the best quality coffee and convenience to our customers on the go, one machine at the time† This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division’s mission statemen ts include descriptions of Starbucks’ target market, the geographic domain, and concern for survival, growth, and profitability. SWOTT ANALYSIS Being the giant leader of the coffee and snacks industry, Starbuck coffee company needs to develop a strong strategic plan through the analysis of SWOTT. SWOTT stands for strengths, weaknesses, opportunities, threats and trends. A SWOTT analysis identifies strengths and weaknesses within a company, and outside opportunities and threats. The most important parts of a SWOT analysis specify the actions that correspond to the elements the company identify. By using the results of the analysis to improve the situation of the new division, we can reduce the likelihood of developments that negatively affect the business while improving performance. (Smallbusiness.Chron.com) EXTERNAL SWOTT Starbuck is currently in the retail coffee and snacks industry. The  self-serve coffee machine will be able to satisfy customers not just a cup of coffee but also tea, water and juice, which Starbuck currently provide in the store. The loyal based reward programs provide customers with convenience, giving presents, and increasing frequency of the machine visit. Although there will not be any customer service involved, but the efficiency of leveraging technology with the capability of mobile App will still attract customers. The machine will provide extra ideas on the screen related to recycling and reducing waste; this is a great way to communicate with people about the social responsibility initiatives of the company. Due to the economic crush in 2008, this industry has experiencing a major downfall in sales. Because of the sensitivities to the macroeconomic factors, most of industry consumers have to give up extra expenses such as over priced drinks, snacks, and food. However, with economy slowly recover, consumers will start feeling the relaxation of the financial situation, it is safe to say, this industry will has a considerable amount of growth in the near future. With Starbuck having the most of market share in the industry, they have a monopolistic competition. By far the biggest threat the company face is the mature stage of the industry. Dunkin donuts, McDonalds, or Pete’s coffee are all the main pressure on Starbucks. Starbucks brand recognition and the convenience of the self-severed machines differentiates itself, the brand and the machine will draw more customers’ attention, gain competitive advantages for the company. INTERNAL SWOTT The self-served Starbucks coffee machine will be located in some of the most prime and strategic location across the city such as universities, office buildings, and grocery stores. They will primarily targeting mid-income individuals and students. This strategy will gain competence due to the customer convince factor. The Starbuck coffee-pricing factor does pose a weakness to some targeted consumers; however, the self-severed machine will be 5% cheap because there are no labor costs involved. Expansion into a global market is an opportunity for these machines. Starbucks has a great growth potential in further expanding into the emerging and developing  markets. The company can leverage their size, experience, financial prowess and efficiencies to make new market share. (Forbes.com) Starbuck has putting significant amount of time and money on training their employees. Their employees are known for highly knowledge and experienced. They are the main assets of the company and they are provided with great benefits like stock option, retirement accounts and a healthy culture. This effective human capital management translates into great customer services. It was rated 91st in the 100 best places to work for by Fortune Magazine. (CNN.com) The internal threat for Starbucks currently is the change of life style and taste choices of consumers. More and more customers are shifting towards healthy foods and drinks; this treading can hurt the coffee culture of the company, even to industry in the future. BALANCE SCORECARD The Balanced scorecard is a management system that enables organizations to clarify their vision and strategy and translate them into action. It also provides an organization with feedback of both the internal business processes and external outcomes, which allows for continuous improvement of strategic performance and results. Develop the strategic objectives for the new division of the Starbuck in the balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining the new vision and mission. Below are the three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). FINANCIAL PERSPECTIVE How to gain the market share is the objective in financial perspective. This is aggressive strategy the new division can use to power our organization and weaken the competitors. The new † Self served coffee machine† can gain market shares by: One: New technology. This market has always been a high growth market, and high growth markets has less competitors, it means they will not fight our  efforts as fiercely. Two: Innovation. This new machine is absolutely a breakthrough innovative idea once it is release into the market. Innovation can help the new division obtain large market share. Three: Strategic Alliance. The new machine can advertise other products, which is great choice when drinking coffee. If the alliance company can help with founding, we can lower our coffee price. This is efficient way to lure customers from competitors. CUSTOMER VALUE PERSPECTIVE How do we create value for our customers are the objective for the customer perspective? Customers are the key factor to an organization success. Creating value for our customers in three ways: One: New Value. This is the most challenging way to impress customers. By setting new machines by the office buildings or school parking lots will be most convenience for people do not have time to stop for coffee in the morning, or anytime during the day. Two: More value. The machine will provide the same product as in a Starbucks coffee store, but cheaper. Three: Better Value. To expend on the existing value, the customer will be able to purchase snake from the machine. The addition product provided will simply delivering more powerful impact to consumers. PROCESS OR INTERNAL OPERATIONS PERSPECTIVE How we measure the new division performance? The new division will have its own survey attached to the machine. Customers are the top choice for us to know what does the new division do to make them come back for more. Also, customers can leave feedbacks and advice via Facebook, Yelp, or preferred  social Media. Our new division will make huge impact on the organization, because it will release the busy traffic in the morning for the store location. LEARNING AND GROWTH (EMPLOYEE) PERSPECTIVE There is no employees’ turn over or retention involved with the â€Å"Self served machine† However, the mechanics are needed for the daily maintenance and refill. The new technology will notify the mechanic department if the machine needs any attention or checkups. COMMUNICATION PLAN While having a strategic plan, mission and vision Statement is crucial for the new division, but crafting and developing this plan is only the half of the battle. To have a communication plan is one of the most important factors after the plan and analysis is finalized. Although the new division will not have any human operating the machine, there are still the needs of new policies and procedures to be carried out. The effective of these policies and procedures are most likely effect the success of the plan. For example, machines maintenance schedule, or refill of the machine. Failure to take communication plan into account can cause disastrous. MONITORING AND CONTROL Our new business plan is a comprehensive document that outlines key elements of how we going to operate this new division. The plan typically includes an assessment of the market and the competition, operating budget breakdown, and short and long-term business goals. (smallbusiness.chron.com) There are three suggest way to monitor and control our new plan: CREATE PLAN REVIEW DATES Any new business plans within an organization needs to be reviewed on a regular basis, especially the expectancy of the busy traffic with the new  self-served machine. The new division management needs to set a date, this can be quarterly or annually, to review the long-term and short-term goals. Conducting the comparative analysis will help to ensure the strategic plan is on the right path. DEVELOP A TRACKING SYSTEM The management team of new division needs to develop a new tracking system to assess how the sales are doing regularly. For example, if the target sales goal is 5000 cups per month, then track the sales weekly or twice a month to monitor and control the process. Monitor key elements frequently. Key elements of the business plan include research on the market and competition as well as revenue projections. Each of these elements is subject to rapid change, and the management team should remain aware of where you stand with regard to these issues. (Smallbusiness.chorn.com) COORDINATE BUSINESS AND MARKING PLANS Our new division will have both business and marketing plans. Sometimes, they overlap in several ways. For example, if the Marketing plans calls for a major launching campaign with the media, but the business plan’s revenue prediction rejects that plan, then the managers needs to revise the plan to stay on track. ETHICS WITHIN THE NEW DIVISION Ethical behaviors and organization social responsibility is one of the key factors to bring large benefits for the business. With the new self-served coffee machine, it attracts customers with Starbucks signature products, thereby to boosting sales and revenue. It will create more jobs, therefor, help with unemployment. It will also attract more investors and keep the company’s share price high, therefor, protecting the business and employees’ benefits. CONCLUSION The fact is brutally simple: the accelerated change within the business world is unavoidable. Evidence shows in current business world, customers are changing their needs and interest each day, markets are relentlessly unstable, and competitors are more aggressively capture any chance possible at new ideas. With technology advances faster and faster, and modifying the traditional strategic management that it touches, Innovation has become what shapes the current strategic management trends, and the right strategic management is the key to business success. References: Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage Mission and Vision Statements. Retrieved from: http://www.referenceforbusiness.com/management/Mar-No/Mission-and-Vision-Statements.html History of Starbuck. Retrieved from: http://www.starbucks.com/about-us/our-heritage How to Monitor & Control Your Business Plan. Retrieved from: http://smallbusiness.chron.com/monitor-control-business-plan-41401.html by Lisa McQuerrey, Demand Media The new plan of the Starbuck coffee. Retrieved from: http://www.forbes.com/sites/walterloeb/2013/01/31/starbucks-global-coffee-giant-has-new- growth-plans/ Why Perform a SWOTT Analysis? Retrieved from: http://smallbusiness.chron.com/perform-swot-analysis-5050.html 100 best company to work for. Retrieved from: http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/94.html

Money Is the Root of Evil Essay

Money is the root of evil It could be said that money is one of the greatest inventions of mankind, which affects and changes wide and deep whole human society. It occurred when people had demand to exchange merchandise. Together with the process of development of society, money changed from too simple to complex and sophisticated forms to meet people’s needs in settlement. In its dawn, money was very simple things such as shells, fur and salt etc. When metal was discovered; iron, bronze, silver and gold were used in turn as the role of money. And now, we can use coins, note, card, and check and letter of credit etc. to buy goods in supermarket, pay water, electricity bills or even to settle imports. Money – even of its forms – this is a general parity object, does the role as means in settlement of merchandise and services. Doing the role of intermediary instrument in settlement, money contributes to the development of human society quickly in two aspects: economy and culture. As we know, money made exchange of goods more quickly and conveniently than any direct exchange way; since then trading industry came out into society and developed. In cultural aspect, the most typical features of an ethnic group or a nation will be chosen to make signs on money so by regarding money; we can see the basic features of an ethnic group or a nation. Specially, in our global time, money can be moved very easily between almost nations, it makes cultural exchange more advantageous. How do people think about money? There is a truth that many people value money too high, they think money is all and believe that â€Å"money is a passport to anything†. So they can do anything, even immoral and illegal things in order to have money. Robbers are ready to kill others cruelly for some tens of thousands of dong. Traders are ready to cheat in commerce to appropriate more money. Officials, who have large power and influence on society, themselves trample on their honor, others’ interests, their nation’s future etc. to take dirty money. With those evil acts, they make people believe that money is a cause of evil. Although there are many bad acts related to money; I always think that money couldn’t be the root of evil, money is just a victim of some people’s greed. Some people, with cruel and greedy character, did anything to have money; but is it true that their purpose is only about money? No, I don’t think so. I believe that their last aim is about things money can bring to them. So the deep reason of evil in society is cruelty and greed. It means people must bear full responsibility for their evil and they can’t blame anyone or anything. Until now, money is just a means in settlement.

End of Life Ethical Issues Essay

In this workshop activity, you are required to investigate and report on ONE ethical principle as it is demonstrated in a case study situation, then review and assess the reports prepared by your fellow students.Read the case studies below and decide which ethical principles are involved in each situation: (a) describe the principle  Principle of Respect for Autonomy The Webster dictionary (2002) defines Autonomy as â€Å"personal rule of the self that is free from both controlling interferences by others and from personal limitations that prevent meaningful choice.† And in keeping with this definition we, as registered nurses, must respect the right for individuals to act intentionally, with understanding, and without controlling influences to their free will. (b) explain how it applies in the case study situation  The difficulties, and moral dilemma’s, that are encountered in making â€Å"end of life† verves â€Å"quality of life† decisions involved in situations like Edward Biltons should always be related to the principal of respect for autonomy, when the patient has competently made their own choices. The ICU nursing staff and Mr Bilton’s parents need to accept and acknowledge that Edward has made his own choices based on his own values and belief systems. As health care professionals that will experience similar situations to this, it is important to not have own morals and beliefs influence our patients’ decisions about their care. In the health care environment, an individuals’ autonomy is applied through obtaining informed consent. It could be argued that he has not formally withdrawn consent for treatment as he is unable to communicate at this stage, but his living will sets out that in the event of an accident he does not wish to be artificially kept alive should he be fully dependent and disabled . Clearly this dependence and disability is evident in the fact that despite he should regain consciousness, he will be severely neurologically impaired. (c) offer your perspective on or resolution of the dilemma. You need to rationalise your perspective using the ethical principles and practices you have researched  With this scenario, other people must afford Edward the respect he deserves, give him the means to exercise his will, and not contradict his previously made decisions pertaining to his autonomy. The principle of respect for autonomy indicates that individuals’ should be allowed to freely make their own decisions in relation to the health care they receive. We grant this freedom of autonomy to our patients when they can give their consent to, or refusal from, treatment whilst in our health care facility and this same respect for their autonomy should be afforded in situations like Edward Biltons. In this situation Edward Bilton has previously and in sound mind made a decision of his future in certain circumstances.

Starry night

Vincent Van Gogh Painted named Starry Night was painted with the use of oil mediums in 1889 while he was in Saint Remy seeking treatment in a mental asylum. Although when this piece was painted it was based on his memory. This piece is a symbolic landscape full of movement, energy and light. It is CACM by 92 CM and this painting alongside Mona Lisa is used to decorate more bedrooms around the world than any other image in the history of art. It is one of those iconic images, that have become visual click ©s due to mass production and consequently deserve a closer look to rediscover their power.It was based on a constellation rearrangement that Van Gogh had seen earlier on in the night sky of Provence. Starry night is perhaps one of his most famous artworks ever and is one of the most replicated artworks around the worlds. The night sky depicted by Van Gogh in this painting is full of whirling clouds, shining stars and a bright crescent moon on the far right of the painting. The ele ments ensure fluidity and this piece is not a happy piece nor a dark one as it has different tones throughout the whole piece.The Church and town symbolism unity as they are all together under the beautiful night sky, the dark object in the foreground represents isolation a darkness that is present and the most noticeable shining stars and moon represent hope and peace in dark times. Van Gogh has carefully placed the town in the lower center of the piece because even though it isn't the main focus of the whole artwork it is very carefully huddled around a church which connects into the sky to draw your eye from the flowing lines into the lit up town.The little huddled town creates a sense of seclusion and I would not expect this town to be full of crime or noise. Even if it was, this is not what the artist depicted. What he did depict was a town, some houses with the peace of sleep. Van Gogh lived in a little town Just on the outskirts of Saint Remy and I believe that this town swel l as the cypress tree and stars all relate back to his life pre suicide. I believe that all three are connected and the town symbolizes unity and gives an impression of isolation but also how much we have devolved because in one part we have a creation of man and in the other a creation of nature.There are various interpretations of Starry Night and one is that the canvas depicts pope. It seems that van Gogh was showing that even with a dark night such as this it is still possible to see light in the windows of the houses. Furthermore, with shining stars filling the sky, there is always light to guide you. First, it comes across as a sort of castle, but then you get the impression that it is a plant of some sort that is growing toward sky.As you look closer you realize that the mysterious shape is not made of black lines, but dark green, with hints of blues and blacks in its midst. This object is said to be a cypress tree and they usually symbolism death as they are most molly found in graveyards. It is possible that Vantage intensifies himself with the looming cypress tree in the foreground. The large cypress in Starry Night is arguably the most eye catching but at the same time ambiguous â€Å"thing† in the painting.Mostly because of its size and the way its dark and almost sinister presence contrasts to heavily with the brightly colored stars. I relate Van Gogh with this tree as it seems that even though he was cured of his illness there was no peace, so in death he knew that he would be at piece. Van Gogh was aware that his Starry Night composition was somewhat surreal. Although the features are exaggerated, this is a scene we can all relate to, and also one that most individuals feel comfortable and at ease with.This sky keeps the viewer's eyes moving about the painting, following the curves and creating a visual dot to dot with the stars. This movement keeps the onlooker involved in the painting while the other factors take hold. The rich colors u sed by Van Gogh almost makes it look as through it is smudged but if you zoom in and take a closer look they are Just different textures from thick to thin. This is basically the only light in this painting as t is surrounded by bright stars and the crescent moon.I believe it subsidizes the light that guides everybody through darkness as the cypress tree looms nearby. Also how our world is so beautiful above and sometimes we get caught up in our busy lives that to take time to appreciate a beautiful collation of stars and the sky itself is hard but right inferno of all of us. Beauty is always there among darkness but it's our choice if we choose to appreciate it. It seems that van Gogh was finally being cured of his illness and had essentially found his heaven. He also knew that in death he would be at peace. Starry night Vincent Van Gogh Painted named Starry Night was painted with the use of oil mediums in 1889 while he was in Saint Remy seeking treatment in a mental asylum. Although when this piece was painted it was based on his memory. This piece is a symbolic landscape full of movement, energy and light. It is CACM by 92 CM and this painting alongside Mona Lisa is used to decorate more bedrooms around the world than any other image in the history of art. It is one of those iconic images, that have become visual click ©s due to mass production and consequently deserve a closer look to rediscover their power.It was based on a constellation rearrangement that Van Gogh had seen earlier on in the night sky of Provence. Starry night is perhaps one of his most famous artworks ever and is one of the most replicated artworks around the worlds. The night sky depicted by Van Gogh in this painting is full of whirling clouds, shining stars and a bright crescent moon on the far right of the painting. The ele ments ensure fluidity and this piece is not a happy piece nor a dark one as it has different tones throughout the whole piece.The Church and town symbolism unity as they are all together under the beautiful night sky, the dark object in the foreground represents isolation a darkness that is present and the most noticeable shining stars and moon represent hope and peace in dark times. Van Gogh has carefully placed the town in the lower center of the piece because even though it isn't the main focus of the whole artwork it is very carefully huddled around a church which connects into the sky to draw your eye from the flowing lines into the lit up town.The little huddled town creates a sense of seclusion and I would not expect this town to be full of crime or noise. Even if it was, this is not what the artist depicted. What he did depict was a town, some houses with the peace of sleep. Van Gogh lived in a little town Just on the outskirts of Saint Remy and I believe that this town swel l as the cypress tree and stars all relate back to his life pre suicide. I believe that all three are connected and the town symbolizes unity and gives an impression of isolation but also how much we have devolved because in one part we have a creation of man and in the other a creation of nature.There are various interpretations of Starry Night and one is that the canvas depicts pope. It seems that van Gogh was showing that even with a dark night such as this it is still possible to see light in the windows of the houses. Furthermore, with shining stars filling the sky, there is always light to guide you. First, it comes across as a sort of castle, but then you get the impression that it is a plant of some sort that is growing toward sky.As you look closer you realize that the mysterious shape is not made of black lines, but dark green, with hints of blues and blacks in its midst. This object is said to be a cypress tree and they usually symbolism death as they are most molly found in graveyards. It is possible that Vantage intensifies himself with the looming cypress tree in the foreground. The large cypress in Starry Night is arguably the most eye catching but at the same time ambiguous â€Å"thing† in the painting.Mostly because of its size and the way its dark and almost sinister presence contrasts to heavily with the brightly colored stars. I relate Van Gogh with this tree as it seems that even though he was cured of his illness there was no peace, so in death he knew that he would be at piece. Van Gogh was aware that his Starry Night composition was somewhat surreal. Although the features are exaggerated, this is a scene we can all relate to, and also one that most individuals feel comfortable and at ease with.This sky keeps the viewer's eyes moving about the painting, following the curves and creating a visual dot to dot with the stars. This movement keeps the onlooker involved in the painting while the other factors take hold. The rich colors u sed by Van Gogh almost makes it look as through it is smudged but if you zoom in and take a closer look they are Just different textures from thick to thin. This is basically the only light in this painting as t is surrounded by bright stars and the crescent moon.I believe it subsidizes the light that guides everybody through darkness as the cypress tree looms nearby. Also how our world is so beautiful above and sometimes we get caught up in our busy lives that to take time to appreciate a beautiful collation of stars and the sky itself is hard but right inferno of all of us. Beauty is always there among darkness but it's our choice if we choose to appreciate it. It seems that van Gogh was finally being cured of his illness and had essentially found his heaven. He also knew that in death he would be at peace.

International Business Essay Example | Topics and Well Written Essays - 750 words - 5

International Business - Essay Example 264). The barriers to international investment and trade have decreased, and there exists enormous markets for goods and services. Companies from different nations are investing into many countries at an unprecedented scale, and the competition is increasing and becoming intense. The mangers now need to understand the competition from an international perspective, and consider how globalization is affecting their companies’ abilities to compete with other companies, and the strategies they need to adopt so as to exploit the unfolding opportunities and deal with any competitive barrier (Hill & Jones 2007, p. 264). Historical background to globalization of production and markets The past half of the 20th century has resulted into dramatic lowering of barriers to international investment and trade. For example, the average tariff rate on goods manufactured and traded between advanced nations continues to decrease from 40% to 4 %. Similarly, governments have removed regulations th at prohibit foreign companies from entering into domestic markets or establishing production facilities or acquiring domestic companies. The two developments have resulted into an increase in the volume of the foreign direct investment and international trade. The volume of the world goods continues to grow faster than the world economy since 1950. From the year 1970-2005, the volume of world merchandise traded throughout the world continues to surpass the expansion of world production. Additionally, between the year 1992- 2005, the world trade value increased by 140%, the world output by 40% and the total flow of foreign direct investment globally increased by over 500%. These trends have resulted into the globalization of production and the globalization of markets (Hill & Jones 2007, p. 265). Globalization of Production Globalization of production is the tendency by many companies to source goods and services from different countries around the world so as to benefit from the exi sting differences in the quality and the cost of factors of production such as energy, land, capital and labor. Through globalization of markets, companies reduce risks and cost and compete effectively with other companies (Weng Feng Xiang 2009, p. 9). Companies establish globally organized production system so as to integrate production activities across many countries. Globally organized production also refers to global commodity chains and is of two types: Produce driven chain and Buyer driven chain. The Producer-driven chain is responsible for coordination of production networks across countries as in the production of computers. Buyer driven chains comprise of large footwear and clothing manufacturers and large retailers. Companies establish the chains in low wage economies to produce low-cost goods that have brands to represent the manufacture or retailer. A good example of a buyer driven chain in the world is the Nike Company (Needle 2010, p.19). The globalization of producti on increases as companies take advantage of decreasing barriers to international investment and trade to disperse crucial aspects of their production process throughout the world. For example, foreign companies built 30% of the Boeing Company commercial jet aircrafts (777). The Boeing Company is pushing the outsourcing of its jet airliner 777 model further to foreign companies (65%), 35% to three Japanese companies and 20% to Singapore, Italy and the United Kingdom. The reason behind outsourcing by

HCV homologs in nature Essay Example | Topics and Well Written Essays - 1750 words

HCV homologs in nature - Essay Example Viruses are one of the microbes that have caused severe harm to human life and health. Out of the whole pool of viruses, is hepatitis C virus that has infected around 3% of the global population. The question of finding a HCV homolog in other animals is essential to probe deeper into its phylogenetic linkage in nature. This review highlights the homolog Hepatitis C Virus in infected dogs termed as Canine Hepatitis C virus, and in healthy horses as well as bats. A whole array of techniques has been discussed in detail employed by the scientists in these discoveries such as nested PCR, RT- PCR as well as microarray techniques. Recently, rodent models have also been reported using these techniques owing to the ease of handling and ethically appropriate. A comparison of the novel viruses reported by different scientists was also compared in order to assess the similarities and differences between these viruses. With such findings at our disposal, scientists can better understand disease mechanisms and thus conduct quality research in disease prevention in terms of vaccine development as well as cure. Viruses have been the ‘danger microbes’ since centuries. The world has suffered great losses in many pandemics such as 1918 flu pandemic targeting roughly around 50 -100 million people which makes 5% of the world population at that time. (Patterson, 1991) (Johnson, 2002). History has witnessed many such disease disasters such as AIDS pandemic in 1981 killing around 25 million people. (Mawar, 2005). With human life so vulnerable to viruses, it is of utmost importance to study the impact of novel viruses on human health. It is now believed that many animal viruses cause two-thirds of infectious diseases in humans. For example, the Nipah, severe acute respiratory syndrome (SARS) and Ebola viruses have been found abundantly in bats in a study conducted by researchers in Columbia University and Eco-health Alliance. During a four-year study from 2006 – 20 10, hundreds of urine and fecal samples of bats were tested for viral sequences. Results showed the prevalence of nine virus families in the samples and discovery of 50 novel viruses (ten of which had similarity with Nipah virus, and was responsible for many outbreaks in South Asia). (Kupperschmidt, 2013) Hsieh et al discovered a novel strain of swine Hepatitis E virus (HEV) in pigs which was thought to be the causal agent in more than 10% non-A, non-B and non-C hepatitis patients in Taiwan. (Hseih, 1999) Thus, it becomes important to study the origin of novel viruses and the extent of danger they pose to human beings. The scope of this paper describes the connection between these viruses and human disease and the techniques used in identification of such viruses. Key Technologies Used Quan et al applied Unbiased High Throughput Sequencing technique for assessment of the serum specimens collected from 415 healthy bats that represented seven families, 26 genera and 33 species in taxo nomic classification; these inhabited five countries - Guatemala, Democratic Republic of China, Nigeria, Cameroon and Kenya. (Quan, 2013) Unbiased High Throughput Screening (UHTS) is one of the best techniques known until now that enable the discovery of novel pathogens. Many novel pathogens have been identified using this technique. Palacios et al reported the discovery of novel arena virus that usually causes mild illness but numerous fatal infections have been identified in patients with solid-organ transplantation. (Palacios, 2008) UHTS provides the advantage that it is unbiased by nature and provides full opportunity to probe the entire tree of life. The protocol of novel pathogen discovery involves amplification and sequencing, raw sequences are assorted into non-redundant sequence sets. Sequences that are unique are assembled into contiguous sequences which are then compared against sequence databases using computational softwares. These softwares match these sequences at nuc leotide and amino

School counseling Essay Example | Topics and Well Written Essays - 500 words

School counseling - Essay Example I know that many students face troubles in life because they never had anyone to really care for them. I believe I can become a counselor in the school system and make a positive difference in the lives of many such students. My pursuit of the Master of School Counseling program has been made easy and meaningful by my previous education and experience in the related areas. I have a Bachelor of Arts in Psychology from the University of Alexandria in Egypt University. My experience of working with my students in the class has significantly helped me apply my theoretical knowledge in psychology in pragmatic terms, in a meaningful way. I have also realized from my experience as a teacher that society transits its cultural heritage to children and young adults. I have witnessed positively how people learn and behave, and learn as individuals. They learn quite as lot from their communities. With a Masters degree in School Counseling I believe that I will become even more innovative and skillful at developing and implementing programs to help others overcome problems. I will seriously consider learning about theories of psychology and how people learn from birth to adulthood. I hope to dedicate my time in the u niversity to understand theory development, which is an important goal of the course. I will try to promote thinking and problem solving in social situation and prepare to handle new concepts of reflective instruction. I understand there will be significant learning about assessment and how to identify individuals, and to move across a spectrum from statistical analysis to classroom narrative and social life, from evaluating the effectiveness of science curriculum to developing integrated prevention and treatment activities that reduce the risk of outcomes and improve social, emotional and academic functioning. I enjoy helping those students I need and I am very

Fashion Company Prada Dissertation Example | Topics and Well Written Essays - 9000 words

Fashion Company Prada - Dissertation Example Even though, on a global basis, there are only handfuls that can actually afford the luxury goods available, there are however a large number of common people exposed to such advertisements that these brands publish, often creating a kind of aspiration amongst them of affording these luxury items someday. This research paper will conduct an analysis into the advertising world of luxury brands, using Prada as a case study, where it is divided into three parts. The first part is the conceptual context, which is a critical evaluation of the relationship that exists between luxury goods and advertising in the context of the high fashion brands. The second part will deal with the management issue, which would be a critical evaluation of the strategic importance of advertisements in selling luxury items (as in Prada). The third part is the visual analysis, which is a analysis of the advertisements created for Prada and their impact on consumers. â€Å"Luxury brands should seize every opportunity to talk about themselves, distinguish themselves from other brands & revive their fascinating history†~ Aurelie Pichard. ... The third part is the visual analysis, which is a analysis of the advertisements created for Prada and their impact on consumers. 1 Conceptual context: an insight into the relationship that exists between luxury goods and advertising in context of high fashion brands â€Å"Luxury brands should seize every opportunity to talk about themselves, distinguish themselves from other brands & revive their fascinating history†~ Aurelie Pichard. The economic recession of the 2007-2008 negatively affected the global market, including and the market for luxury items. Those relatively less affluent, spent less money on luxury items, forcing many of the luxury brands to less their prices to maintain growth (KPMG International Cooperative, 2011, 10). Despite the price cuts, there was 8% year-on-year fall in worldwide demand for luxury items, during the year 2009. Along with fall in sale of luxury goods, there was an inadvertent fall in the advertisements of these companies. In a 2008 news re port, we find that â€Å"ad pages at the top luxury magazines fell 22 percent year over year for the December issues, according to Media Industry Newsletter. Vogue, for example, dropped from 284 pages last December, to 221 pages this December, while Food & Wine went from 160 pages to 126† (Clifford, For Luxury Brands, Less Money to Spend on Ads, 2008). However, 2010 again saw a rise in demands for luxury items in the first quarter and this trend continued throughout 2010, leading to a comeback for this industry (ibid), as seen in fig 1. Fig 1: Revenues of top global luxury goods players (US$ billion) (KPMG International Cooperative, 2011, 10). The worldwide sales of luxury items were