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Petrini was enraged by all of this, and rallied his friends and the local community to protestation against this worldwide industrialization of feed by arming themselves with simple wheel of locally cooked, traditional pasta. They chanted, We dont want fast food we want slow food This initial idea developed piecemeal and three years later, in 1989, delegates from fifteen countries met in Paris to O.K. and endorse The muffled Food Manifesto, co-founded by Folco Portinari (Italian literary historian and University professor), and hence the shadowy Food movement was officially established. It is a non-profit, grassroots movement, which flat has thousands of members across the globe, that seeks to hike up the desire for good, healthy, local food through a better arrangement of its taste, quality and production, and thus counter the belt along of the fast life. Figure 8 The Slow Food logoWith an understanding of the psychological use of colour in design, it was interestin g to discover that Slow Food have utilised red into their logo as rise up as McDonalds, displayed in figure 8. There appears to be a contradiction in terms of the snail as an icon symbolising slowness, and red as a colour representing excitement and speed.Its original objectives were to re-evaluate and celebrate local cooking traditions, pronounce citizens on the negatives of fast food, educate them on where their food originates from and also promote the use of local food products in cooking. Figure 9 shows an caseful of a local market stall with Slow Food values, . let on Carlo Petrini, believes that Everyone has the right to good, clean and fair food. By good he promoter that the food is fresh, clean is part of the natural food cycle, posing no threat to the ... ...ess, much like the methodologies and founding principles used in the Slow Food movement, there can be many benefits from slowing down. Carl accolade declares that the greatest thinkers throughout history were those that favoured the slow approach, asserting Charles Darwin described himself as a slow thinker. Einstein was famous for spending ages staring into blank shell in his office at Princeton University. These extremely successful individuals demonstrate the meaning of decelerating the mind into a lower gear in order to occupy in more deep, holistic considerations. Abraham Lincoln, apparently proclaimed, Give me six hours to pearly down a tree and I will spend the prototypal four sharpening the axe. This famous quote refers to the importance of preparation in a task, and that an intelligent person does not start a job rightful(a) away, they plan and prepare it first.