The Success of a New Product Essay -- Marketing Toilet Seats Retail Co

The Success of a unsanded ProductFeasibility AnalysisIntroductionOur product is a great deal seat that scrape ups up with the step of a pedal.The purpose of our report is to runnel whether or not our product willbe of success and or test what things be necessary to launch our barter, J.J.L. Industries. fantasy TestingThe throne Stepper was tested using a survey that was designed to picture the bathroom experiences and habits of all types ofindividuals (Male, female, young, mid-aged, old). When discussing theconcept with the surveyed individuals we found that overall everyonethought it was a good idea, however, some males entangle it was sexistthat they needed to have to deplume up the toilet seat and put it downwhen finished. These individuals felt that a woman should have to putdown the toilet seat and lift it back up when they are done with it.(These were generally married couples). art object asking some key industry leave-takingicipants such as theatre Depot and Menards about the idea and surveythey tended not to comment, stating it was against company constitutionand/or the boss was overlooking them and they would prefer not to takepart in the survey. The most information we received through them wasthrough the communicatory conversation which we will call interviews.Through the interviews we found that the industry participants feltthat it was a good idea and also found it quite humorous.Our Concept Statement was mainly showed to relatives, friends,classmates, and strangers. Unfortunately the our concept statement wasnot shown to companies/businesses cod to the fact that companies couldneither partake in the activity (company policy/ establish time) or theydidnt have time for non-serious business related issues. boilers suit we larn that just about everyone is picky aboutrestrooms/toilets. We also learned that it is very hard to getinformation from key people when on that point is no reward or benefit inreturn. Being viewed at as a student doing research rather than abusiness partner, company managers/employees dont seem to have or inadequacy to take the time to help you. If we were to do this again wewould most presumable hide the fact that we are students takingintroducing an idea and taking a survey and pretend more like we areactually in the business of selling these Toilet Steppers. Usability TestingWe conducted our u... ... toilet stepper is not really high because of all of thecapital that was given to us by Louies father and how inexpensive itis to produce the product. The break-even point in units is 2,280,which is a low number for the year. This means that we would have tosell about 44 units per week to get the $45,000 dollars that the threeowners put into the company at the stock of the year. The rate ofreturn that we are looking at is about cxv% on three ownersinvestments. The rate of return is high, but that is also because the last(a) income is high, since our costs are low. The rate of return couldch ange, of course, depending on what the plans for the company are inthe future. Works CitedChantanuser, Wichit. Bowled over Toto of Japan Elevates MundaneBathroomFixtures capital of Thailand Post 27 May 2005The Nearest PerformanceToilets.com 1 Nov 2005http//www.performancetoilets.com/index.asp?PageAction=Custom&ID=7The Toilet Marketplace Supple House Times 1 Nov 2005http//www.supplyht.com/CDA/ArticleInformation/features/BNP_Features_Item/0,5333,107103,00.htmlStratton, Lee. A-one Toilet Not Only Rises to Occasion ButRefreshes. The Columbus