SWOT Analysis Assignment Example | Topics and Well Written Essays - 1250 words

dweeb Analysis - Assignment ExampleLocked into lower voltages due to interchangeable battery systemsOpportunitiesCan diversify into opposite(a) product linesCan leverage position in Japanese and US market places to expand into diverse other markets across the worldNew technology manufacturing plants ensures low represents at manufacturing end thus allowing cost of end product to be low but without compromising on qualityCan throw in high voltages and consolidate position as innovator in the marketThreatsPosition in US market may be reversed due to dependence on currency exchange pass judgment which may turn unfavourableRisks losing the opportunity to be proactive about higher voltages, by delay for the rest of the players in the marketBecomes reactive and may drowse off the current brim in the market if competitors come out with higher voltages firstImports from Far East may diversify into professional tools at a much lower cost for the same qualityS&W - Minimising weakne sses and threatsThe first meter is to phase out the older technology at manufacturing plants and replace it with newer, more efficient technology. This will occur to reduction in costs - both manufacturing and labour. A solution to the high pricing issues will outgrowth from this move. The newer technology will be leaner, thus streamlining the company and making it quick to react to changes in he market. Innovation and diversification into other technologies will be required to maintain market leader status. miscellany in attitude towards distributors is needed to convince them that the company is not abusing its market leader position.S&W - Maximising strengths and opportunitiesThe multi national presence of the company net be leveraged to expand into new products in various markets. Cooperative advertising and cross... The multi national presence of the company can be leveraged to expand into new products in various markets. Cooperative advertising and cross promotion implies less spent on advertising. These savings can be sunk in R&D for innovation and developing new products.A bit by bit replacement of the old interchangeable battery systems is required so that Makatume is in a position to loan in newer higher voltages. A change in strategy is needed so as to ward off depending on the currency rate for a favourable market position. The company needs to be proactive and take a decision about higher voltage so as to avoid losing the edge they have in the market.Makatume must innovate and diversify into other products as soon as realistic to avoid losing the share they have captured in the professional tools segment. An expansion in markets in other countries is in like manner advisable to consolidate the market leader position. By introducing higher voltages, Makatume stands to become an innovative market leader. take for granted Makatumes point of view, having captured large shares in the Japanese and US markets, I would be proactive and launch th e higher voltages. But I would do this in a phased manner so as not to lose the customers that Makatume already has. By doing so, Makatume would be perceived as an innovator which would add to the value of the brand.