kodak brief review :: essays research papers

nibThe examination will be in two parts. Part 1 will comprise a set of multiple-choice questionsdesigned to consider your understanding of all of the lectures material. Part 2 will concern this skid call for, with the examination paper including a set of questions about it.The case study describes a situation, which you need to research further and resolve. In preparationfor the examination, you should decompose this case study and relate it to the lectures so that you arriveat the examination with an understanding of how you might proceed.CASE STUDYKodak, based in Rochester, bracing York, where it pioneered the use of photographic cinema 100years ago, has been facing faltering profits and job cuts as it struggles to turn round itsbusiness.Wednesday, 21 June, 2000, 1126 GMT 1226 UKKodak looks to digital salvation by BBC News Onlines Steve SchifferesThe worlds most famous film company is hoping that the digital film revolution will come to its rescue.Dan screw, Kodaks chief e xecutive, told BBC News Online that he was " actually frustrated" by the low share price forhis company which is affair at around 10 times earnings despite quint quarters of record profits."There is no question that digital imaginativeness is going to expand the use of photography and make it more userfriendly," he explained to News Online during a whirlwind tour of Europe."Whats holding us okay is some scepticism that the digital revolution is yet to be finalised," he said.Fresh investmentMr carp told the BBC that the company would invest two-thirds of its $900m research and teaching budget indigital technologies. It was also spending over $1bn in buying back its own shares in order to boost their price.Analysts recite the share buybacks are needed to boost the companys earnings per share which take over been dilutedby employees cashing in some 20m stock options last year.Mr Carp said he was not worried by the threat of a takeover. However, he admitt ed that the marketplace for digitalimaging technology was likely to be more crowded than traditional photography, with companies like Sony vyingwith Kodak, Fuji, and Olympus.Kodak had been slow to introduce near digital technology, fearing that it would hurt sales of existing photographicproducts. But it at a time aims for 45% of its sales, and 27% of profits, to come from digital sales by 2005.Mr Carp said that the introduction of broadband and other high- despatch internet connections would speed the take-upof digital technology. There were more than 4m digital cameras sold in the USA, and 1m in Europe, last year, and